Pricing — monthly only for first 90 days
No annual lock-in until retention is proven (per plan). Billed via Stripe. Cancel anytime. Assumption — price anchored to BrightLocal/Whitespark but unvalidated; first 10 customers will test it.
Solo
$19/mo
1 business profile • for owners who self-manage
- Weekly automated audit (4 pillars)
- Monthly PDF fix-it report
- Instant email alerts (suspended, wrong phone)
- 3 keywords tracked
Stripe test mode • no real charge in MVP
Best for agencies
Agency
$99/mo
Up to 15 profiles under one login
- Everything in Solo × 15
- One Stripe subscription, one login
- White-label-ready PDF (hand to clients)
- Priority: catch ranking drops before clients do
≈ $6.60 per client • vs $29–79 per client elsewhere
How we compare
| Watchtower | Whitespark | BrightLocal | Yext / ProfileGorilla | |
|---|---|---|---|---|
| Price | $19 / $99 | $22–96 | $29–79+ | $199–500/yr |
| Focus | GBP health only | Rank tracking only | Broad (citations, etc.) | Multi-location citation mgmt |
| Built for | Solo owners first | Agencies | Agencies | Enterprise |
| Complexity | One report, plain English | Medium | High | High |
Gap: nothing at $19/mo for a solo owner who wants “tell me what’s broken, once a month.” That narrowness is the bet.
First-10-customers funnel: free audit (no card) → sample report → Stripe checkout only after they’ve seen value. Target: 5 from FB/LinkedIn groups (HVAC/dentists) + 3 from r/SEO + 2 agency accounts. Try the free audit now →